The Baldrige Award is given by the President of the United States to businesses and to education, health care, and nonprofit organizations that apply and are judged to be outstanding in seven areas of performance excellence. The Baldrige framework is based on core values and concepts that represent beliefs and behaviors found in high-performing organizations.

Baldrige has a simple purpose. The purpose of the Baldrige framework is simply to help your organization improve by answering three questions: Is your organization doing as well as it could? How do you know? What and how should your organization improve or change?

Cherye Morgan LLC and team have over thirty years of experience in helping organizations improve their performance. Studying under Dr. W. Edwards Deming from 1988 – 1993 and presenting healthcare applications with him at Deming conferences across the country, Cherye Morgan acquired a deep level of knowledge in these areas. She helps clients in healthcare and other industries apply these core concepts whether the organization is interested in pursuing the Baldridge path, or is simply interested in using the framework as a foundation for the pursuit of organizational excellence.